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Jewelry ShowcasesJewelry Showcases are vital to the success of any retail jeweler. Selecting the right case layout will be critical to your customer's interest level. The selection of jewelry showcases is wide; it all depends on your needs.You can choose from Hardwood Display Cases, Queen Anne Series Displays, Contemporary Display Cases, Italian-style Oval Cases, Metal Framed Display Cases, as well as Frameless Glass Display Cases, Museum Display Cases, Economy Buy Display Cases, Tower, Upright and Wall Cases, Curved Corner Contoured, Portable Display Cases, or simple Counter Top Display cases. when it comes to jewelry, just as in fine dining…it is all about the presentation. A better looking display and you are most certainly going to increase your jewelry sales. There is something about how bright and shinny showcases actually help in making a selection. Think of it this way…would you be more comfortable buying a diamond from some guy on the street, or in any jewelry store? It is really about the visual stimuli that fools us into finding the jewelry more captivating and attention grabbing. allowing the customer to clearly see the jewelry before being approached, helps them become more comfortable. If the first time someone would see a piece of jewelry would be from a person’s hand digging it out of bag, that would be tough. this way, showcases can present a variety of options before asking to see something closer. Not certain of your specific needs, showcases do come in a variety of shapes, sizes, clarity, and construction. curved versus symmetrical, tall versus countertop, or maybe you require something more portable. In finer jewelry stores, showcase selection is as critical or more than the actual selection of jewelry to go in them. Understanding your clientele and how they will approach jewelry shopping is vital to sales success. |